Google is leaving no stones unturned in its bid to improve its penetration in search engine market. Google has made a tie up with On2 technologies. This 106.5 million dollar project  is scheduled to be sealed off  by the end of this year. The Google-On2 technologies deal will make internet search video quality really soothing.On2 technologies have developed a technology which will compress the video files and high definition images in an optimized manner such that it can be easily delivered over the web. It promises to give high quality video over the web. Google says they are “committed to innovation in video quality” as this deal will help Google accomplish this.On2 is a big name among its other clients like Adobe, Nokia, Skype and Sony .This move has come just after the Microsoft Bing and Yahoo tie up .Microsoft the OS biggie is using its whole arsenal of strategies possible to loosen the strong hold of Google’s search engine market.